01The Book 02Chapters 03Author 04Reviews Get a Book
A guide by AJ Moses

Be an Awesome Coach

Your guide to being a great leader and amazing coach

13 chapters • checklists • stories • 13
Be An Awesome Coach — front and back cover
20+Years coaching
4×National champion
25Years teaching P.E.
13Chapters inside
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Back cover of Be An Awesome Coach
Front cover of Be An Awesome Coach
The book

About theBook

Be an Awesome Coach: Your Guide to Being a Great Leader and Amazing Coach is a practical guide for coaches who want to make a lasting difference in the lives of their athletes. Whether you coach youth sports or work with more experienced players, this book offers valuable lessons on building trust, developing confidence, encouraging teamwork, and creating a positive sporting environment.

Through 13 insightful chapters, AJ Moses explores the essential qualities of effective coaching, including connection, development, attitude, effort, energy, communication, active listening, and a next-play mentality. Readers will also discover practical strategies for making practices enjoyable, encouraging continuous improvement, setting competitive standards, and fostering gratitude.

With actionable checklists, real-life coaching experiences, and simple principles that can be applied across different sports and age groups, this book helps coaches focus on more than winning. It emphasizes the importance of developing well-rounded athletes, building strong team cultures, and inspiring individuals to reach their potential both on and off the field.

Whether you are a new coach or an experienced leader, Be an Awesome Coach will help you strengthen your coaching approach, empower your athletes, and make every coaching opportunity count.

Chapters

13 insightfulchapters.

Chapter 1

Connection

01
Chapter 2

Development

02
Chapter 3

Attitude

03
Chapter 4

Effort

04
Chapter 5

Energy

05
Chapter 6

Communication

06
Chapter 7

Active Listening

07
Chapter 8

Next-Play Mentality

08
Chapter 9

Making Practices Enjoyable

09
Chapter 10

Continuous Improvement

10
Chapter 11

Competitive Standards

11
Chapter 12

Gratitude

12
Chapter 13

Team Culture

13
AJ Moses
Coach AJ
About the author

MeetAJ Moses

AJ Moses has been coaching and leading sports for over two decades in Ontario, Canada. He has a Bachelor of Arts degree from Wilfrid Laurier University, a Masters of Science in Education from Medaille College in Buffalo, NY and has been teaching Physical Education in Ontario for almost twenty five years.

His experience as a high level men's fastball player (including winning four Canadian National Championships) and multiple provincial appearances as a coach in a variety of sports helps shape his knowledge shared throughout this book.

Together, with his wife Jen and three children, they have provided their local community with several ways to move their body and stay healthy through their business, LiveWell4Life that they have owned and operated for more than fifteen years in Mitchell, Ontario, Canada. Throughout the book, AJ provides an in-depth look and checklists for creating a positive team culture and environment and several ways to be an effective coach and leader.

AJ Moses
Reviews

What coachesare saying.

"Finally, a coaching book that talks about the human side of the game. I walked into the next practice and changed how I run my warm-ups."
MR
Mark R.Youth soccer coach
"The checklists alone are worth it. Clear, simple and I could use them right away with my team."
SL
Sarah L.High school basketball coach
"AJ writes the way he coaches — honest, encouraging and practical. A must-read for every new coach in our league."
DT
Dan T.Minor hockey coach
"I've been coaching for 15 years and still found a dozen things to try. The chapter on communication hit home."
KP
Kelly P.Softball coach
"Our kids are having more fun and trying harder. That is what this book is really about."
JW
Jordan W.Parent & volunteer coach
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